financial services
Parakeet
Launched an API-driven, SaaS platform invented to reimagine B2B debt by automating, brokering, and incentivizing early payment.
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• Research, Market Sounding & Audit
• Industry & Competitor Analysis
• Business Model Canvas
• Go-to-Market Strategy
• KPI Measurements -
• Audience Analysis and Segmentation
• Customer Journey Mapping
• USP & CVP Development
• Brand Equity and Measurement -
• Naming & Trademarking
• Visual Identity
• Iconography
• Infographics -
• Vision, Mission & Purpose
• Values & Personalities
• Language & Tone of Voice
• Copywriting & Messaging
• Investor Narrative & Collateral (VC) -
• User Testing
• User Flows & Wireframes
• UI & UX Design
• Rapid Prototyping
• Content & Information Architecture
• Product Management -
• Visual Systems & Guidelines
• Website Design & Development
• Print & Digital Collateral -
Nominated 2023 ‘Financial Services App of the Year’ by Xero Accounting
Monthly recurring revenue increased 18-fold in the first 24 months and 76-fold within 36 months.
4.9 star (out of 5) review by Xero App Store users
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Director, Strategy: Dr. Mei Ling Doery
Director, Brand & Product: Leisha Muraki
UX Strategist: Zac Solomon
Copywriter: Sammi Chancey
Product Designer: Aria Cha
Designer: Keane Hughes
Scope of work
med-tech
Steera
Developed brand for an on-demand SaaS platform connecting patients and providers across the entire care continuum. Anytime. Anywhere.
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• Research, Market Sounding & Audit
• Industry & Competitor Analysis
• Business Model Canvas
• Customer Journey Mapping
• Go-to-Market
• USP & CVP Development -
• Naming & Trademarking
• Visual Identity
• Iconography
• Infographics
• Illustrations -
• Vision, Mission & Purpose
• Values & Personalities
• Language & Tone of Voice
• Copywriting & Messaging -
• Visual Systems & Guidelines
• Website Design & Development
• Print & Digital Collateral -
Successful proof-of-concept: 300 hepatitis C patients, 60GPs, 11 Specialists, 15 nurses
Endorsed by Australian Minister of Health
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Director, Strategy: Dr. Mei Ling Doery
Director, Brand & Product: Leisha Muraki
Copywriter: Sammi Chancey
Designer: Keane Hughes
Scope of work
retail bakery
Digby Cakes
Rebranded Digby Cakes, to help establish the patisserie as a beloved company for indulgent desserts and unforgettable celebrations.
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• Research, Market Sounding & Audit
• Industry & Competitor Analysis
• Business Model Canvas
• Customer Journey Mapping
• Go-to-Market
• USP & CVP Development -
• Visual Identity
• Iconography
• Illustrations -
• Vision, Mission & Purpose
• Values & Personalities
• Language & Tone of Voice
• Copywriting & Messaging -
• Visual Systems & Guidelines
• Website Design & Development
• Print & Digital Collateral -
647% increase in average likes per post on Instagram within five months
418% increase in online sales within one year of new website launch
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Director, Strategy: Dr. Mei Ling Doery
Director, Brand & Product: Leisha Muraki
Designer: Ash Gibson
Scope of work
Hospitality
St. Jerome’s —The Hotel
Redefined hotel accommodation by creating the country’s first roof-top glamping site — an experience at the intersection of the great outdoors and the glamorous nightlife in Melbourne, Australia.
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• Research, Market Sounding & Audit
• Industry & Competitor Analysis
• Business Model Canvas
• Customer Journey Mapping
• Go-to-Market
• USP & CVP Development -
• Naming & Trademarking
• Visual Identity
• Iconography
• Infographics
• Illustrations -
• Vision, Mission & Purpose
• Values & Personalities
• Language & Tone of Voice
• Copywriting & Messaging -
• Visual Systems & Guidelines
• Website Design & Development
• Print & Digital Collateral
• Environmental Design
• Apparel & Merchandise -
• Integrated Marketing
• Partner & Sponsor Negotiation
• Press Release Copywriting
• Media Kit Development -
2016 ‘Unique Luxury Hotel of the Year’
#2 ranking on Tripadvisor
2016 Good Design Award finalist
AUD 13M+ in partnership revenue over three years and AUD 12.9M in sponsored media
28,500+ total guests
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Art Director: Deon St. Mor
Design & Strategy: Leisha Muraki
Copywriter: Cat Wall
Designer: Brendan Coughlan
scope of work
publication
T-world
Designing 300-page “XL” Volume #8 for the world’s only publication dedicated to the ubiquitous T-shirt.
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• Layout
• Photography Editing
• Typography
• Print Production -
Publisher: Eddie Zammit
Senior Designer: Leisha Muraki
Photographer: Nicole Reed
Designer: Michael Souvanthalisith
Scope of work
Hospitality
Convenory
Envisioned the adaptive repurposing of Melbourne’s Flinders St. Station to create a members’ club and destination for entrepreneurs.
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• Research, Market Sounding & Audit
• Industry & Competitor Analysis
• Business Model Canvas
• Customer Journey Mapping
• Go-to-Market
• USP & CVP Development -
• Naming & Trademarking
• Visual Identity
• Iconography
• Infographics -
• Vision, Mission & Purpose
• Values & Personalities
• Language & Tone of Voice
• Copywriting & Messaging
• Investor Narrative & Collateral (VC) -
• Visual Systems & Guidelines
• Website Design & Development
• Print & Digital Collateral -
Nominated 2023 ‘Financial Services App of the Year’ by Xero Accounting
Raised AUD 700K in private equity funding
Recipient of State of Victoria’s ‘Accelerator Grant’ of AUD 350K
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Managing Director: Dr. Mei Ling Doery
Brand Director: Leisha Muraki
Architects: Andrew Maynard, Mark Austin
PR: Kate Dinon
Designer: Keane Hughes
Scope of work: Coming soon
Design Conference
Sex, Drugs & Helvetica
Addressing the issues that impact designers and the design industry—a mission that launched an annual conference called Sex, Drugs & Helvetica across Brisbane, Sydney, and Melbourne, Australia
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• Research, Market Sounding & Audit
• Industry & Competitor Analysis
• Business Model Canvas
• Go-to-Market
• USP & CVP Development
• Operational Systems & Processes
• Budget & Staff Allocation
• Impact Investing
• Monitoring & Evaluation
• Performance Measurements -
• Vision, Mission & Purpose
• Values & Personalities
• Language & Tone of Voice
• Copywriting & Messaging -
• Website Design & Development
• Print & Digital Collateral
• Environmental Design
• Apparel & Merchandise -
• Brand Activations
• Integrated Marketing
• Social Media
• Partner & Sponsor Negotiation
• Press Release Copywriting
• Media Kit Development -
• Planning & Conceptualization
• Budgeting & Financial Management
• Venue Selection & Logistics
• Vendor Management
• Marketing & Promotion
• Program & Content Development
• Registration & Ticketing
• On-site Management & Execution
• Post-Event Evaluation -
Multi-city design conference with 1,200+ attendees featuring international speakers from Airbnb, Sky TV, and Telstra
Achieved a five-year run of eight conferences with an initial seed investment of AUD 25K
AUD 350K in sponsored print and online media with leading outlines such as Sydney Morning Herald, TimeOut Magazine, and IDN Magazine
Corporate and university partnerships covered total conference expenditure by the fifth year
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Managing Director: Zac Solomon
Director: Leisha Muraki
Designer: Studio Build
Copywriter: Cat Wall
Scope of work